“Before You Tank: Thriving in an Industry That Sucks” is our passion project podcast to help “starter uppoers” navigate the world of product invention and entrepreneurship. While we can safely acknowledge that the industry is challenging, the failure rate being a staggering 98%, our purpose is to equip you with the knowledge and insights on how to be in the 2% club.
Who We Are and How We Help
LuAnne – The Invention Veteran:
LuAnne has been involved in the inventing industry for over 30 years! She’s assisted inventors in securing licensing deals and gaining exposure to potential buyers, ultimately bringing life to their creation. The inventors that partner with create products that not only succeed but also thrive in the market because of Luanne’s expertise and instinct to fight for a great idea.
Pawan – The Product Designer:
Pawan is our product design specialist. He is the guy you want to go to to ensures that your product can be produced profitably. He has shared his exceptional skills in simplifying complex products for manufacturing with inventors of all levels. His expertise is a crucial aspect of an inventor’s success.
Keith – The Growth Strategist:
Every inventor or new entrepreneur needs a good growth strategy guru. Enter, Keith! He has founded his own company that recognizes and addresses the need for better business-building strategies. His role is to partner with entrepreneurs and teach them how to scale their businesses effectively, which is a crucial conversation and process from the very beginning.
The Why: Weaving Tales that Inspire
As comrades in this inventive realm, we found our casual chats brimming with nuggets of wisdom invaluable not just to ourselves, but potentially for other inventors as well. So, we thought, why not make a podcast to share these insights, these stories that can nudge you a bit closer to your dream?
Facing the Facts: Rising Above the 2% Success Statistic
Let’s address the mammoth in the room: the success rate for new products hovers around a meager 2%. But don’t let that deflate your spirits. Our aim is not to frighten, but to arm you with the knowledge and tools needed to tip the scales in your favor.
Inventing 101: Ditching the Linear Mindset
If you think inventing is a step-by-step process, it’s time for a paradigm shift. Unlike conventional corporate projects, crafting a product demands a 360-degree view. Be prepared to juggle marketing, product development, and market research all at once. The road to invention is winding, but every twist and turn is an opportunity for growth.
Peering Inside: Discovering Your “WHY”
Before you step onto the inventor’s path, pause and ponder why you want to create this product. Identifying the core problem your invention solves will serve as a beacon when the journey gets foggy.
Eyes on the Prize: Long-Term Goals and Adaptability
The road to invention may twist and turn, but never lose sight of your ultimate destination. Clear, long-term objectives will be your compass, guiding you through any detours and helping you make wise decisions on the fly. Embrace the lessons you’ll inevitably learn and let every stumble fortify your resolve.
A Shared Dream: Success in the Making
We dream of a world where inventors, armed with the right tools, can minimize their financial risks, optimize product viability, and confidently stride toward success. We yearn to share the tales of inventors who have weathered the industry’s storms and come out stronger.
Let’s Connect
We welcome you to our digital abode where you can unearth handy resources and pose any queries you may have. We’re still fine-tuning our call-in system, but rest assured we’re all ears and eager to help you in your journey.
