About

The Story Behind Before You Tank

Welcome to “Before You Tank, Thriving in an Industry that Sucks,” the ultimate podcast for innovators, product startups, and anyone who wants to succeed in the world of product development!

We are a team of seasoned experts with nearly 70 years of collective experience, including a talented designer, a seasoned growth strategist, and a top-notch licensing/buyer agent, and we’re here to share our hard-won experiences and insider knowledge with you.

Our podcast is a game-changer that brings you stories, tips, and tricks that can help you save thousands of dollars and years of your life in an industry with a 98% failure rate. Broadcasting from the Space Coast of FL, Groundswell Startups, a national leader in technology, we’re passionate about helping you achieve success in the cutthroat world of product development.

Whether you’re a seasoned pro or just starting out, our fun, engaging, 30-minute weekly podcast is designed to inspire and empower you. With our expert guidance, you’ll be able to navigate the challenges of the industry and turn your product ideas into profitable ventures.

We encourage you to ask us any questions you might have. We’re here to help you thrive, and we’ll do our best to answer any queries you might have. So, join us now and get ready to revolutionize your approach to product development with our dynamic podcast!

Our Journeys

LuAnne Puett

LuAnne Puett is a well-respected name in the world of new product development and sales, having dedicated over three decades to working with inventors and providing them with consulting services and marketing strategies. Her unwavering determination has allowed her to secure licensing deals with major companies such as Target, Walmart, QVC, Winn Dixie, 7-Eleven, Tutco, Snap-On Tools, QVC, Home Depot, and many more, resulting in multimillion-dollar agreements, including a staggering $31 million-dollar deal with a $4.1 million-dollar down payment.

As the world of innovation continues to evolve, LuAnne recognized the need to adapt and founded Startups Sprint, a lean fast weekend program aimed at helping inventors launch their products quickly and effectively. Her vast experience in the field has also led her to develop the “Need to Launch” system, which teaches inventors the essential steps to success for under $1000.

While LuAnne cannot help everyone one-on-one, she has partnered with Keith Nugent, a growth strategist and owner of a digital marketing company, and Pawan Gaikwad, a design engineer with expertise in building high-quality, affordable products, to create a weekly podcast. By sharing stories, tips, techniques, and lessons, LuAnne hopes to help inventors and product startups achieve success in a fast and cost-effective way. For LuAnne, it has always been about lowering risk, increasing the odds of success, and creating win-win relationships.

Keith Nugent

Meet Keith, the rocket scientist turned business strategist, entrepreneur, and advisor with a proven track record of establishing and accomplishing strategic business objectives. From startups to Fortune 500 companies, Keith has helped businesses of all sizes achieve their goals through his expertise in growth strategy, leadership and mentoring, business development, operational excellence, and market-driven innovation.

Pawan Gaikwad

Pawan is an entrepreneur with product development as well as problem-solving skills. In a 20+ year career as entrepreneurial project development, engineering project manager, and start-up consultant/mentor, he has excelled in driving complex, multimillion-dollar engineering projects for global aerospace firms and advising early-stage tech start-ups on product development and operations management.

Over the years, Pawan has established a track record of designing and developing next-generation products while fostering product innovation, optimizing production processes, and building strategic partnerships to accelerate new product development and operational scaling. His expertise in design engineering, production operations, Lean manufacturing, quality management, organizational strategy, and product roadmap development would provide a high-value impact on your product.

In his current role as a consultant and start-up mentor, he draws on experience from his extensive aerospace engineering career to provide consultancy in product engineering, project planning, operations management, cost reduction, production readiness analysis, and process design and implementation for diverse tech start-ups to help them thrive and grow.