Building A Thriving Product Business

With LuAnne, Keith and Pawan

Insider stories, tips, and tricks from experts with 70 years of collective experience

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Before You Tank Podcast
Unlocking Success in Product Development

Fueling your journey with engaging weekly episodes, to help you thrive in the competitive world of innovation and building successful product businesses.

What we are all about

The Story Behind Before You Tank

As a team, we recognized that the product development industry has a 98% failure rate, but we also knew that it didn’t have to be that way. With over 70 years of combined experience in design engineering, growth strategy, and licensing, we came together to help inventors, startups, and product companies thrive…

Meet Your Hosts


LuAnne Puett is a well-respected name in the world of new product development and sales.  Her unwavering determination has allowed her to… Read more


Meet Keith, the rocket scientist turned business strategist, entrepreneur, and advisor with a proven track record of establishing & accomplishing…  Read more


Pawan is an entrepreneur with product development as well as problem-solving skills. In a 20+ year career as an entrepreneurial project… Read more

Contact Your Hosts

Acknowledgement to

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Our Featured Guests

At “Before You Tank,” we believe in the power of collaboration and learning from the best. That’s why we’re thrilled to bring you a lineup of extraordinary guest experts who will join us on the podcast.

These industry leaders, innovators, and seasoned professionals have achieved remarkable success in the world of product development and entrepreneurship. Get ready to gain invaluable insights, hear captivating stories, and discover actionable tips and strategies from our incredible guest experts.

Meet Katie Kupstas

An expert in intellectual property and public relations who can take your business to the next level. As a highly experienced professional, she understands the critical role of a robust IP portfolio in attracting investors, licensing opportunities, and enhancing company value. Katie has a sharp eye for detail and a deep understanding of the IP landscape, enabling her to expertly guide you through the patent process and develop innovative strategies to protect and promote your product. Whether it’s trademarks, trade secrets, or other forms of IP, she’ll help you maximize your company’s value.

But Katie’s expertise doesn’t stop there. She’s also a master at harnessing the power of the press to elevate your company’s profile and build your brand. With an impressive track record securing placements in Medium, Thrive Global, FinTech
, NBC Philadelphia, Lehigh Valley Style Magazine, Fox 29 Philadelphia, PHL 17, NYC tri-state area Morning Show “Wake Up With Marci,” Philadelphia Magazine, Philadelphia Style, The Hollywood Times, just to name a few, in addition to numerous podcasts, Katie knows how to get your business in the spotlight.

Katie’s unique approach to collaboration and networking has enabled her to connect her clients with influencers, artists, and innovators to promote their products and create exciting new projects together.

With Katie as your strategic advisor, you’ll be better positioned for growth and ready to take your business to the next level. Whether your ultimate goal is to sell your product and company, pursue a merger or acquisition, or simply grow your business, Katie has the knowledge and expertise to help you achieve success.

Episodes with Katie

Episodes with Katie

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