Building A Thriving Product Business
With LuAnne, Keith and Pawan
Insider stories, tips, and tricks from experts with 70 years of collective experience
Before You Tank Podcast
Unlocking Success in Product Development
Join Before You Tank to learn from seasoned experts and get insider tips on how to thrive as a product inventor or product-focused brand. Our fun, engaging podcast is designed to inspire and empower you!
Ever thought about diving into the Shark Tank? Join us in this thrilling episode as we plunge into the world of the reality show sensation. Uncover the truth behind the glitz and glamor, and understand why it's more entertainment than reality. Most importantly, learn why you shouldn't let the shark-infested waters deter you from pursuing your product dreams. Get ready for a revealing journey that will inspire you to take the plunge and swim toward your product success with confidence.
What we are all about
The Story Behind Before You Tank
As a team, we recognized that the product development industry has a 98% failure rate, but we also knew that it didn’t have to be that way. With over 70 years of combined experience in design engineering, growth strategy, and licensing, we came together to help inventors, startups, and product companies thrive…
Meet Your Hosts
LuAnne Puett is a well-respected name in the world of new product development and sales. Her unwavering determination has allowed her to… Read more
Meet Keith, the rocket scientist turned business strategist, entrepreneur, and advisor with a proven track record of establishing & accomplishing… Read more
Pawan is an entrepreneur with product development as well as problem-solving skills. In a 20+ year career as an entrepreneurial project… Read more
Contact Your Hosts
More of our episodes
Our Featured Guests
These industry leaders, innovators, and seasoned professionals have achieved remarkable success in the world of product development and entrepreneurship. Get ready to gain invaluable insights, hear captivating stories, and discover actionable tips and strategies from our incredible guest experts.
Meet Katie Kupstas
An expert in intellectual property and public relations who can take your business to the next level. As a highly experienced professional, she understands the critical role of a robust IP portfolio in attracting investors, licensing opportunities, and enhancing company value. Katie has a sharp eye for detail and a deep understanding of the IP landscape, enabling her to expertly guide you through the patent process and develop innovative strategies to protect and promote your product. Whether it’s trademarks, trade secrets, or other forms of IP, she’ll help you maximize your company’s value.
But Katie’s expertise doesn’t stop there. She’s also a master at harnessing the power of the press to elevate your company’s profile and build your brand. With an impressive track record securing placements in Medium, Thrive Global, FinTech
, NBC Philadelphia, Lehigh Valley Style Magazine, Fox 29 Philadelphia, PHL 17, NYC tri-state area Morning Show “Wake Up With Marci,” Philadelphia Magazine, Philadelphia Style, The Hollywood Times, just to name a few, in addition to numerous podcasts, Katie knows how to get your business in the spotlight.
Katie’s unique approach to collaboration and networking has enabled her to connect her clients with influencers, artists, and innovators to promote their products and create exciting new projects together.
With Katie as your strategic advisor, you’ll be better positioned for growth and ready to take your business to the next level. Whether your ultimate goal is to sell your product and company, pursue a merger or acquisition, or simply grow your business, Katie has the knowledge and expertise to help you achieve success.
Episodes with Katie