Creative Ways To Sell

0:02 welcome back everybody we are so excited

0:05 to be here today I have Keith and Katie

0:07 again with us which you know she’s the

0:09 founder of inventors club for women and

0:12 Keith is our growth strategist

0:14 you guys please look him up I can’t

0:18 stress that enough

0:19 and me Luanne you guys today I

0:22 this is kind of personal for me I know I

0:24 asked the gang and then they both were

0:26 like yeah we’ve got topics that would be

0:28 great I want people to understand

0:32 that when you invent something you’re an

0:34 extremely creative mind that sees a

0:37 problem you’ve solved it and you

0:39 create this really great Gadget and

0:41 there’s been a part in my life where I

0:43 felt like why can’t I do that but I

0:46 create Creative Marketing strategies

0:49 right so I know that in order for me

0:52 to get success or to get in front of a

0:54 company I can’t just do what everybody

0:57 else is doing because then there’s I

0:59 think General Motors one time said to me

1:01 you know there’s five thousand people

1:03 that are submitting products to me every

1:04 day and I’m like Oh I thought I was the

1:06 only one calling so I have learned over

1:10 my 30 years of doing this that being

1:12 that creative mind I get to use it for

1:16 marketing and so I think that’s harder

1:18 sometimes for an inventor to come out of

1:20 that and look into that creative piece

1:22 for marketing but it is huge

1:26 there is a product called the

1:28 pillow Cube

1:29 I think we’ve all seen it I don’t

1:31 know if you haven’t please google it

1:33 he owned a you guys a company

1:36 called credibly they do videos but

1:38 they got really good at doing videos

1:40 that went viral and so he has 700 dollars

1:44 invested in a cube that’s a pillow

1:46 now and he did 35 million on online

1:49 sales in the first two years from a

1:52 corny video and so those are the things

1:55 that I love right those are the things

1:57 that really can make a difference and so

2:00 when I look at products that people

2:01 bring me I’m always thinking how do I

2:04 make it stand out how am I going to get

2:06 in front of the same other people I I

2:08 know I have the same sell sheet I know I

2:10 have the same strategy but I got to do

2:12 something that’s going to make a

2:13 difference so tell me Katie PR

2:15 background you you’ve got your inventors

2:17 that you coach

2:19 what do you think about that whole

2:20 Creative Marketing I mean give us some

2:22 ideas what you were thinking yeah so

2:25 when I encourage my innovators to

2:27 take the pr approach we’ve talked about

2:29 Harrow help a reporter out you know on

2:31 other on another episode

2:34 but this week A friend of mine friend

2:37 and innovator

2:38 Marianne kilgallon the founder and

2:41 innovator of pom connect had applied for

2:46 a program through NBC Universal and I

2:48 attended the premiere with her up in

2:50 Philadelphia this week and it was really

2:51 powerful amazing so cool so she was she

2:55 was part of founding in color which

2:56 actually launches in two days February

2:59 16th so I’ll give her that little plug

3:02 so if you have peacock NBC it’s

3:04 on that

3:06 but my point in telling you this is

3:08 this was really free PR and she now has

3:12 her and all the other innovators in the

3:15 program have the backing of NBC

3:18 Universal and they’re able to use that

3:21 PR

3:22 to blow up their companies which is

3:25 just so exciting for all of them and so

3:28 amazing so you know there are other

3:31 opportunities out there shark tank is

3:33 another really great opportunity

3:36 if you have all of your ducks in a

3:37 row take advantage of it apply for it

3:40 not everybody’s going to get in apply

3:41 more than once

3:43 but then also make sure that you are

3:45 prepared and ready when the thing does

3:47 blow up and blow out of the water you

3:49 want to make sure that you’re in a

3:50 position where you can get sales you can

3:53 take sales and you know maybe be in a

3:56 position for licensing or whatever might

3:58 come up oh so let me see if I understand

4:00 so what you’re saying is by her having

4:02 applied for an accelerator program not

4:05 only did she get all that experience but

4:07 she got all the pr exactly right and she

4:10 was part so and it’s not necessarily

4:12 she’s done accelerators as well but this

4:14 is a show so this is an actual show that

4:16 launches in two days Thursday February

4:19 16th and it will be on peacock so this

4:24 is the second season it’s called

4:25 founding in color and then there’s

4:27 another piece called rise which is a

4:29 documentary on other Founders but

4:32 there’s lots of opportunities like that

4:34 I know the Discovery Channel has done

4:36 things like that things like that that

4:38 pop up just apply and take advantage of

4:40 it yeah and see what’s going on and see

4:42 what happens because you never know it’s

4:43 just like Shark Tank yeah I mean that’s

4:45 free PR that’s huge if you can get

4:48 backed up by national

4:50 companies like NBC ABC or Shark Tank

4:53 you’re gonna go you’re gonna it’s great

4:56 you’ll be blown out on every publication

4:58 media Outlet out there yeah and I think

5:01 I keep thinking licensing but you’re

5:03 right for guys who have their products

5:05 right it’s really ideal yeah I know you

5:08 wanted to say something

5:10 I heard your little mind yeah I was

5:12 actually gonna say

5:14 should we restart this one just because

5:16 of the dates yeah because it’s not

5:19 going to air until way after this

5:24 we just really went on and on that something that’s gone

5:30 yeah but I think that was a good

5:33 discussion to start so now we know kind

5:35 of where we’re going okay

5:38 also because that weird noise

5:40 and I was like oh my gosh but it seems

5:43 to have stopped now

5:45 but

5:46 also I think you shifted over like quite

5:49 a bit oh I did wrong okay oh I got you

5:52 way out I got you in the fat seat

5:54 literally the fatsy to

5:56 all right

5:57 so your story was great just cut out the

6:00 dates okay cool yeah okay yeah we don’t

6:03 like we realized because of the timing

6:06 like we can’t say like right state or in

6:09 X days from now those things just

6:10 because it plays anchors it

6:13 cool

6:14 good to go okay clap

6:17 don’t do it because I have to put my

6:19 hands down

6:20 now I know that

6:23 Jericho all right

6:25 hi everybody welcome back

6:27 I’m excited today I have Katie

6:30 the founder of the inventors club for

6:32 women and I got Keith back who’s the

6:34 best growth strategist I’ve ever known

6:36 so please feel free to reach out to him

6:38 and myself Luanne who I’ve been helping

6:41 inventors take products to market for

6:42 over 30 years through licensing and I

6:45 want to start over I don’t want to waste

6:46 my time on all that again okay

6:48 but

————————————————————————————————————————————

6:51 hi everybody we’re back I got Katie and

6:54 Keith with me today and we are excited

6:58 again it might be a little more personal

6:59 to me but I wanted to talk about

7:01 Creative Marketing

7:03 inventors are awesome at creating

7:06 awesome ideas but then they kind of stop

7:09 at that right they get through

7:10 prototyping and then their little brain

7:11 goes I don’t know what I’m gonna do to

7:13 Market this and so I wanted people to

7:16 understand that you know we all have

7:17 this there’s kind of a system right you

7:19 try to get yourself sheet in front of

7:21 somebody or you try to knock on a

7:22 buyer’s door but I I have found in my

7:25 past that being a little more creative

7:28 could help me get around the line so I’m

7:32 gonna share my like the truth of a past

7:36 story of my pantyhose deal I did end up

7:40 getting very large amount of money for

7:41 it we got 35 million total I got 4.1

7:44 million down and what we did didn’t

7:46 affect that but we had a lot of fun on

7:49 an approach where we built what I call

7:52 must have it campaign and so I had my

7:57 inventor or friends of mine or whoever I

7:59 could recruit started calling companies

8:02 asking for this product because I was

8:04 like if you get enough people going

8:05 where is it then when I call on them I

8:08 have a fighting shot at making making a

8:10 sale

8:11 so for me it

8:14 I live for this creativity

8:16 but it works so ideas like that that

8:19 stand out of the norm tend to do really

8:22 well

8:23 I I’ve been at a chamber of commerce

8:25 meeting where I walk in late I carry

8:28 smelly things in my hand and I apologize

8:31 for being late and they always say well

8:34 you’re already in the center do your

8:36 pitch now then I can do my pitch and go

8:38 home you guys and they never forget you

8:40 because you walked in late you made a

8:41 lot of noise you came with lots of

8:43    smelly gooey things and people love it

8:45 so that’s the kind of thing I’m trying

8:46 to get across is like how to think

8:48 Outside the box to stand out and Katie I

8:51 know you have a great story about one of

8:54 the

8:55 inventors that you’ve coached and

8:58 and she’s a friend a friend she’s a

9:00 friend she had approached me with her

9:01 idea about six years ago and we just

9:04 gave her some guidance so

9:07 fast forward she was asked to be part

9:10 of founding in color which has been done

9:11 by NBC Universal Comcast out of my City

9:15 Philadelphia

9:17 so I was really excited to attend the

9:19 premiere with her for that and she is

9:21 from Orlando so she is the inventor

9:23 innovator for Palm connect her name’s

9:25 Marianne So now they did a whole show

9:27 with you well there are 11 Founders

9:29 total so from all across the country

9:33 really incredible wow but my

9:35 point telling you this is this was free

9:38 PR for her so incredible PR backed by

9:42 NBC Universal the biggest in the in the

9:46 country you know one of the three

9:47 biggest CBS NBC ABC so if you can get

9:51 your hands on this type of PR where you

9:54 can apply for any type of program

9:57 like this that’s going to put you on

10:00  television put you in the media whether

10:02  it be Shark Tank whether it be the

10:04  Discovery Channel they do a lot of those

10:06  types of things and just do a Google

10:08  search you know poke around online and

10:11  check out and see what might be offered

10:14  and if you fit the Bell because you

10:16  just might and they might choose you and

10:18  you guys I gotta tell you Keith after

10:19  she went to the premiere and it was I

10:21  think it was like six or eight hour

10:22  Premiere so it was a big deal and they

10:24  had pictures with all this they it just

10:26  looks so professional but she calls me

10:28  on the ride home she’s like look I’m

10:29  gonna get my husband who you guys I joke

10:31  is the patent attorney she’s like I’m

10:33  gonna get him to do for her like some

10:35  work so that we can get some stock

10:37  because she’s about to blow and it was

10:40  fun it’s so obvious is that once you get

10:42  that much PR it’s going to make a

10:44  difference so no matter what she’s done

10:46  on her own somebody just nurtured her

10:48  and turned her into yeah and she’s

10:50  amazing she is absolutely incredible

10:52  she’s done all of this on her own

10:55  but I really had to share that story

10:57  because anybody has the opportunity to

11:00  do this everybody has the opportunity to

11:02  do this

11:03  and I just really I can’t stress that

11:05  enough so and if you don’t get into

11:07  Shark Tank the first time apply again

11:09  and maybe apply again

11:11  because you just might get in at some

11:13  point I love that you brought up Shark

11:14  Tank too because a lot of people only

11:16  think of it in the funding aspect right

11:18  but even if you don’t get funding you

11:20  are out there and your idea is like you

11:22  know there might be a you know a million

11:25  people that are like well I don’t agree

11:26  with that sure I gotta bought that thing

11:28  yeah right and from a periodic

11:30  series well exactly and from a PR

11:32  standpoint you can repurpose that taping

11:36  again and again and again

11:39  and that’s free which is awseome you know you

11:42  can blow up your social media and if you

11:43  don’t have social media that’s another

11:45  Creative Marketing so you might not be

11:46  thinking of it that way but grow your

11:49  Instagram that’s a really big which is

11:50  so funny because we are before you tank

11:53  and we are tanked because everybody

11:55  knows Shark Tank right so we knew that

11:57  if you caught on to the word tank it’s

11:59  gonna stick and we know we have we

12:03  have girls who have been on Shark

12:05  Tank who now need help with sales and

12:07  growth and we’re helping them continue

12:10  on yes but every time you mention Shark

12:12  Tank people automatically in the head

12:14  and think oh this product’s great and

12:16  they must have done great right and they

12:17  automatically think you made it that’s

12:19  that’s not typically ever the case and

12:22  actually founding in color

12:24  if you look it up you know it’s a

12:26  great show I highly recommend watching

12:27  it one of the founders talks about that

12:30  everything is not the way it appears and

12:32  it’s not the way it seems yeah that’s a

12:33  really good point and I think we should

12:35  dig a little deeper into that because a

12:36  lot of people listening right now maybe

12:38  automatically disqualifying themselves

12:40  right because they may be like well I

12:41  don’t

12:42  Shark Tank I don’t have you know a you

12:45  know international newsworthy product right

12:47  but we’re talking about Creative

12:49  Marketing and I think that applies to

12:50  every single level no matter where

12:52  you’re at exactly so I’d love to dig a

12:53  little bit more into that you know

12:54  you’ve talked a little bit about some of

12:56  these ideas maybe some of the creative

12:58  strategies like the mindset how you just

13:01  think differently about what you’re

13:03  trying to accomplish

13:04  well and for me you guys I’m always

13:07  thinking how do I get a company to look

13:09  at my product to license or how do I get

13:11  a buyer to want to purchase and you guys

13:13  I think it takes seven times for a buyer

13:16  to say no before they’ll say yeah

13:17  right so comfortable with no exactly so

13:21  when I think of creative in my head

13:25  I give an example we had a I had a

13:28  client who had a product line that would

13:30  have been great to go with like Nine

13:32  West shoes or something like that and

13:35  there was a trade show just happened to

13:36  be in my town at the right time and we

13:40  went and barged right into the trade

13:42  show that was kind of exclusive I went

13:45  in the door kind of fumbled around a

13:47  little naive and happened to run smack

13:51  into the Nine West guy

13:55  obviously I knew what I was doing but I

13:58  went in with sort of this Lost Girl

14:00  Theory and asked a question and then I

14:03  said to him oh you know

14:05  I have something that I think you would

14:07  absolutely love and he was so sweet as

14:10  he walked me out saying here’s my

14:13  business card we can do this at the

14:15  right time but we are open to it that’s

14:18  all I wanted I knew that going in so I’m

14:21  saying to yourself without and be

14:23  without being rude and inconsiderate

14:25  there are creative ways to make things

14:28  stand out and you know like when you go

14:30  to a trade show have you guys ever gone

14:31  where they have like cookies and you’re

14:33  always everybody goes to the kind of

14:35  thing it’s that kind of Ideal that kind

14:37  of like I have sent emails to buyers

14:42  that are kind of catchy in the pit so

14:45  you know like on my subject line it’s

14:47  like

14:48  think of things that I say I appreciate

14:50  that thought but what and then you they

14:52  go what and so they open my email right

14:56  because it’s like did I say something

14:57  and what did I say so that’s the kind of

15:00  thing that I was thinking about when I

15:01  was thinking how do I do Creative

15:02  Marketing how can you do things that

15:04  stick out yeah and I think in a really

15:06  important theme in all of those right is

15:08  kind of getting down to you know

15:10  thinking about who you’re really trying

15:12  to connect with and what their day may

15:14  look like and what they may care about

15:15  because then you can think through

15:17  opportunities to you know find yourself

15:20  in their path with something that’s

15:22  relevant to what they’re thinking or

15:24  what they’re you know because if you

15:25  just lob something over the wall like oh

15:27  check out my great whatever it does

15:28  today they’re like great I’m busy

15:30  exactly that’s my point so there has to

15:32  be that has to be something a

15:35  little creative you know that’s and

15:37  that’s why I said sometimes it’s your

15:38  subject line or sometimes it’s  you

15:42  know we’ve done I’ve had a few sell

15:44  sheets that are just a little more

15:46  fascinating or

15:48  you know I know sometimes when you

15:50  tell a story part way where you actually

15:52  can pull somebody in but then you don’t

15:54  finish and I when I first heard that I

15:57  thought really but I’ve done it right

16:00  and it is amazing how you some buyer

16:02  that have been dying to get there I

16:04  start to tell the story and I’m like all

16:06  right well maybe I’ll just finish you

16:08  know if it’s something you’re interested

16:09  in I’ll be more than happy and let’s you

16:11  know I don’t want to take up all your

16:12  time and they’ll go back and say all

16:13  right I gotta know I mean it doesn’t

16:16  always work but sometimes it’s like I

16:17  gotta know and I’m thinking oh my God

16:19  this worked so those are the kind of

16:21  things that I was trying to think of is

16:23  how do you subject lines really are a

16:25  big deal I mean especially even in PR so

16:27  you know trying to get placements for

16:29  for innovators and that sort of thing

16:31  too and seven times is key

16:34  seven times rejection and then you’ll

16:37  finally get something so persistence is

16:39  also really key

16:41  but you can Google best subject lines

16:43  I’ve done it before for my for my PR

16:45  clients nice you can definitely do that

16:47  Because you really want to look at your

16:49  open rate and see who’s opening how many

16:52  people are opening

16:53  that sort of thing and that’s really

16:55  powerful tell them how to use the new

16:57  thing the AI thing

16:58  oh yeah so the chat GPT this is very

17:01  controversial however

17:05  if you are doing all the things which

17:09  I know all of you Founders are

17:11  innovators inventors you’re doing all of

17:14  the things

17:15  you can really rely on this chat GPT

17:17  so if you’re writing an email to anyone

17:21  a buyer anyone you can type into the AI

17:25  rewrite in the style of a letter to a a

17:29  buyer for XYZ whatever it is you’re

17:32  looking to do and then type in a

17:34  headline of what you want or even type

17:37  the whole email so you have specifics in

17:39  there and then it’ll come up with

17:40  something that is it rewrites it for you

17:43  guys rewrite the whole thing but you

17:45  have to be very specific very specific

17:47  so you have to you have to tell it

17:48  exactly what to do sort of like a robot

17:50  and it’s exactly what it is

17:53  but it can I just want to clarify

17:54  this for anyone who’s listening you guys

17:56  it’s crazy

17:59  I have a very distinct me it’s obvious

18:02  that I have these words that I use and

18:04  what I’ve done and Katie did this for me

18:07  yeah and I wanted she was trying to

18:11  duplicate some of the stuff for me and

18:13  and she said to me I put it in and I

18:16  loved it and I thought there is no way

18:18  it’s gonna know this thing and this

18:20  thing and this thing yeah I read it and

18:22  I was like I don’t even have to exist. It’s

18:27  meticulously scary very quickly yes it’s

18:30  very cool it’s a good point right in

18:31  terms of creative process even how

18:33  you’re thinking the different tools that

18:35  are out there right sometimes yes you

18:36  know we get stuck in thinking oh I have

18:38  to send this kind of email right

18:40  sometimes it’s just a different way

18:42  right

18:43  I’ve had people use Instagram

18:45  Outreach for different things you know

18:47  just because they’re trying to trying to

18:48  get to someone who’s in that demographic

18:50  who uses that more than email right so

18:53  just kind of being open and thinking

18:54  about what are the different tools at my

18:56  disposal absolutely oh my God you guys

18:58  and I just read somewhere that if you

19:01  want to talk to Ryan Reynolds you come

19:03  up with something funny to pitch to him

19:05  and he will answer so it’s getting into

19:08  it and I’m going to do this

19:10  we want him to help we want him to use

19:13  that you know that gift he has to

19:16  spend no money for marketing but we want

19:18  to use it to help a lot at once so we

19:20  just haven’t figured out what that

19:21  vehicle is yet but we are going to Ryan

19:24  if you’re listening yes

19:28  when we get in that episode where he’s

19:30  on we’re gonna go like play this part

19:32  back

19:35  your new mission

19:42  we just think that would be a blast so

19:45  but like you said I you had to share

19:47  that because that was for sure it’s

19:49  really about having a tool you know and

19:51  when you’re working on such a lean

19:53  budget everybody is bootstrapping just

19:56  about everybody is bootstrapping and

19:58  you’re really looking for

20:00  a way to grow a team before you have

20:04  a team yeah so to speak right or even if

20:07  you have a small team someone else to

20:09  rely on in this chat GPT like I said it

20:12  can be controversial but for the startup

20:14  game it’s a it’s a game changer it

20:17  really is it’s really a helpful way you

20:19  guys I can’t write so I loved it and

20:22  it’s free it’s free it’s free so I got

20:24  another idea I was thinking of another

20:25  one that I did that was kind of creative

20:27  in order to get somebody’s

20:29  attention

20:31  I’m trying because so I it’s funny

20:34  I was hesitating to bring this up

20:35  because friends

20:37  you know where I’m going with this but

20:39  so a lot of people get stuck right we

20:42  talked about this and so there’s this

20:44  methodology this idea out there of like

20:46  oh I’m just going to write this generic

20:48  script since we’re talking about what

20:50  you’re writing right and push it out and

20:51  push it out right oh follow this script

20:53  Luanne follow the script you know as

20:55  opposed to you know being a little bit

20:57  creative being a little bit funny being

20:58  oh right how many times have you

21:00  been forced into sending an email out

21:02  that doesn’t oh my god

21:04  oh yeah I gotta share

21:07  this

21:09  Keith and I had worked together on a

21:10  project they

21:13  I’m gonna try to keep it as generic as

21:16  possible they brought in a lead expert

21:21  literally I guess when you say it

21:22  she’s this person was supposed to be an

21:24  expert how to get more sales and how

21:27  to make us stand out and they literally

21:30  gave us each a sentence on how to

21:33  respond to LinkedIn how to respond to

21:35  whatever and how to respond to whatever

21:36  email or whatever and

21:39  we literally

21:41  died we’re like like my every bone in my

21:45  body hurt because I am so about the

21:48  opposite of that yeah and this person

21:49  got a ton of money in this project to

21:52  come and guide us to literally say the

21:54  exact same response and you guys

21:56  seriously like I’ve wanted Ted Turner

21:59  and I picked up the phone and been like

22:01  could I please talk to Ted they put

22:03  me through Ted gets on Ted’s goes hi

22:05  this is Ted and I go Ted and then the

22:08  girl gets the secretary got back on and

22:10  said wait a minute who’d you say you

22:11  were again and then it was over because

22:14  that’s the stuff that counts that’s the

22:16  stuff where you go I’m just going for it

22:18  right if you’re respectful and you know

22:20  what you’re after right and you’re

22:22  courteous people love that have

22:24  confidence have confidence go but think

22:28  don’t waste your time

22:30  like I said maybe the Chamber of

22:32  Commerce is the best don’t waste your

22:34  time being in a room please don’t take

22:36  this wrong Chamber of Commerce

22:40  I guess when saying is you know you’re

22:42  one of 50 people that are going to pitch

22:44  that morning all I’m saying is that is

22:47  such a great opportunity for you to have

22:49  but make yours matter make yours Stand

22:52  Out stand out like I’ve been in I’ve

22:54  been an event where we stuck a 10 bill

22:56  under a chair and so we were like okay

22:59  so my pitch is you know I help

23:01  innovators and help them find new money

23:02  so there is a 10 dollar bill under somebody’s

23:05  chair ever

23:06  runs around looking for a ten dollar

23:08  bill but they know me now when I leave

23:10  the room they’re like that’s the crazy

23:12  lady that stuck ten dollars under her

23:14  chair right so that’s the kind of thing

23:15  I’m trying to say that’s really

23:17  fun it’s funny because that applies to

23:19  all mediums right whether it’s in PR or

23:22  getting somebody to open an email

23:22  subject whether it’s an in-person thing

23:24  or whether it’s digital and online

23:25  because there’s so much noise right we

23:28  get a million emails we get a million

23:30  ads so many posts on social media so

23:33  many websites is it really finding that

23:35  way to stand out and that that could get

23:37  us all the way down into this whole

23:38  branding discussion but we’ll save that

23:39  for another time hey Google the magic of

23:42  moments is that what it’s called oh my

23:43  goodness I need to look it up but it’s a

23:45  phenomenal book and it really focuses on

23:48  that and it’s really it’s about the

23:49  startup space

23:51  in fact one of our innovators is from

23:53  Los Angeles and works at

23:56  The Magic Castle which is a hotel and

23:59  the Magic Castle is cited in this book

24:00  about how

24:02  the one thing the biggest takeaway is

24:05  when you go out to the pool you can

24:07  order there’s a red phone behind the bar

24:09  pick up this red phone and they will

24:11  bring out a popsicle to you on a silver

24:13  platter from a guy in a tuxedo and this

24:17  is sort of an older Hotel

24:20  and our inventor as a magician we

24:23  love him

24:24  but he happens to work there as well

24:26  and I never knew this until I read this

24:29  book and it was so cool but that’s the

24:31  magic moment

24:35  right so and the family after they went

24:38  home they had this big California

24:39  vacation and the thing that the kids

24:42  remember the most was this red popsicle

24:44  brought out to them on a silver platter

24:46  by a guy in a tuxedo and it costs

24:49  nothing for them to do that exactly so

24:51  but that’s the magic of moments and I

24:53  think that

24:54  if you can create that in your brand

24:56  it really does set you apart it does and

24:59  I guess what I really wanted to

25:01  stress out of this session was that you

25:04  have to like I really want you to think

25:06  as creatively about how to get the

25:10  product out as you did to make it happen

25:12  because inventors you we’ve seen it they

25:15  spend years making it better and getting

25:17  you know more fine-tuned and testing it

25:20  out and it goes on forever and then when

25:22  it comes time to Market if they’re stuck

25:24  they literally stop dead in their tracks

25:26  and so it’s like when you’re doing it

25:28  all start thinking like what’s gonna

25:30  stand out what’s going to make this

25:31  stick out how can I get it to the right

25:33  person in the right way how can I make

25:35  something fun out of my marketing

25:37  strategy and Keith I know you can do

25:40  that online easily you’re really good at

25:42  branding and doing that so

25:44  and like Katie said let’s grab up all

25:46  the pr that you can get you know get

25:49  crazy and try to do that tell us a tip

25:52  yeah so I think

25:53  actually I’m gonna go a little bit of

25:56  a challenge more than a tip and I would

25:58  be to like send in what you have done

26:01  right tell us your ideas the things you

26:03  guys have tried or the other tip would

26:05  be ask us a question hey I have this

26:08  particular scenario what are some ideas

26:10  right I want to do this we will heat

26:12  this up I love that let’s do that

26:15  sometimes you know you get creative

26:17  Road you know creative block or anything

26:19  like that just ask a friend in this case

26:20  ask us we’ll see what we can do I love

26:22  it I want to do that because we love

26:24  that we’re good at that we’re always

26:25  like let’s make something crazy go ahead

26:27  my tip is to be your own publicist

26:30  most innovators are working another job

26:33  outside of their side hustle which

26:34  they’re hoping will be their full-time

26:36  hustle and what I see the most is

26:38  they’re not promoting themselves enough

26:40  they’re not asking people enough and

26:42  they’re not doing their pitches enough

26:44  so be your own publicist awesome yeah I

26:47  do agree with that

————————————————————————————————————————————

26:48  and I’m gonna go I’m gonna stick with

26:50  you Keith I’m I really want that I

26:53  live for that for me I am all about the

26:56  best marketing strategy how can I go

26:57  around what’s the norm I’ve got a client

27:00  right now that wants Tom Cruise

27:02  and you know what you guys it’s crazy

27:05  they have a sunglass case but it’s

27:07  like the ideal case for the shades that

27:11  you wear on you know Top Gun right and

27:14  so in their head they have this whole

27:16  illusion of how great it would be and my

27:19  daughter’s best friend’s roommate is

27:22  with Tom Cruise right now

27:25  she does she’s a nurse and so she’s

27:27  there

27:28  I can’t say this

27:30  we have to cut that out you guys I’m not

27:33  allowed to tell you that

27:34  go back to like

————————————————————————————————————————————

27:37  so my tip is I’m going to stay with

27:40  Keith and challenge you to send us your

27:43  stuff your questions ask us if we can

27:45  help

27:47  let us do it because we live for this

27:49  we love the marketing strategies we love

27:51  the tough stuff we love I’m all about

27:53  Ryan Reynolds and getting him to play

27:55  with us and so we like those kind of

27:58  things that if we can figure out a way

27:59  ourselves we want to do that for you

28:02  and I ask that you think about that

28:03  even when you’re sending it think let

28:06  yourself think really large and be like

28:08  gosh if I could have anything I would

28:11  want m product to be whatever whether

28:14  it’s in Target or so and so some

28:16  celebrity lives in it or whatever think

28:18  about what it is just let yourself Tony

28:21  Robbins once said this you know I ask

28:24  people grown-ups he said I’ll talk to

28:26  grown-ups and I’ll ask them to let their

28:28  imaginations go and if you had all the

28:30  money in the world what would you do and

28:31  they would be like well I’d buy a new

28:33  home

28:34  I guess I would upgrade my car and he

28:37  said but you ask a kid at six years old

28:39  if you could have anything what would

28:41  you want I’m gonna get a house and you

28:43  can have a house and I’m gonna get you a

28:44  house and I think we should drive limos

28:46  and I think right kids will go because

28:49  their brains haven’t gotten doubtful so

28:52  I’m gonna challenge you to just let it

28:54  go be as big as you can because if you

28:56  can get 10 of your biggest your life is

28:58  amazing so we’re going to end on that

29:00  note and we’ll see you next week

29:02  thanks guys